Schwarzkopf are a popular brand that was founded in 1898, the first hair wash powder was created, as well as being the first branded product to be launched within the beauty market. In 1960 Schwarzkopf created IGORA Royal and now they have over 120 shades. Schwarzkopf have over 500,000 hairdresser attend their look shows and seminars and they often have collabroations with hairdressers on social media. Schwarzkopf have grown into a massive company with their different ranges of products including their Ossi+ range, the Igora range, BC Bonacure, Goodbye Yellow, Mad about Curls and Waves, [3D] Men and Blondme are all of the professional ranges within Schwarzkopf. They have a huge focus on creating products that every hairdresser will need and they don't leave any type of hair out, they focus on all of the hair types, hair colours and hair concerns, and that's the beginning of it, they have created products from professional and clients request. They are at the fore front of the professional industry and they like listening to those who help them. They create and then recreate as well as refining and redesigning, Schwarzkopf are constantly updating and improving their brand.