All you need to know about Wella

All you need to know about Wella

Wella Professional was founded in 1880 (over 100 years ago) by Franz Ströher in Germany and it specializes in hair care products, styling and colourants that are specifically for hairdressers and salon use. In 2013 the company was sold to Coty, Inc. Wella has a wide range of products that are perfect for any hairdresser and their needs. Whether it’s good for all hair lengths and hair types.

Wella have so many best sellers like the Wella Koleston Perfect and the Color brilliance shampoo.

Wella Professional has so many different ranges of products including Hair Colour like Koleston Perfect Me+, Illumina Color, Color Touch Instamatic and then ranges such as Fusion, EIMI, Oil Reflections, Creatine+, Invigo and Elements.



*New* Koleston Perfect Me+

Wella has a wide range of Hair Colours however this Wella color is one that has been updated so that it is now PPT and PPD Free. This is the first and only professional hair colour brand to feature breakthrough technologies, pure balance technology and ME+, both proven to deliver vibrant rich colour with less damage, ME+ also reduces the risk of developing a new allergy (for those who don’t have an allergy to hair colourants) to hair colour. Also unlike most hair colours that are only semi-permanent if they are within the rainbow colour chart the Koleston Perfect range is permanent. We also supply Developers like Welloxen.

The Pure Balance Technology is a patented technology that is designed to minimize the formation of free radicals during the colour formation by deactivating impurities like metals present in the hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology™ the result is even pure color results with natural depth and shine and significantly less hair damage, color after color.


“Smooth, gentle and extremely easy to apply, KOLESTON PERFECT with ME+ achieves a unique fluidity of color. The difference in consistency to its previous generation creates a more luxurious experience for the client and the color professionals can easily recognize the superior color results which are significantly more even, balanced and true to tone from root to tip**. This is major step up in hair color technology and a major step up for colorists and their clients” - Andreas Kurkowitz, Wella Professionals’ Global Color Ambassador.

koleston perfect

Creatine+ Curls and Waves

This range is new and improved that gives permanent curls and straightening services. The new Creatine+ Complex is a combination of high-conditioning agents and a new fragrance that has a milder odor for a more pleasant client experience. The Creatine+ is the new product for permanent curls in the salon. With a new Creatine+ complex and new salon friendly fragrance this range of product will allow you to create curls and waves with or without the addition of Wellaplex that is perfect for normal to resistant/colored or sensitive hair.

A combination of high- conditioning agents Creatine+ and Hydro Conditioner molecules to condition the hair during the perming process. New Redberry Rose perfume allow for a milder odour and pleasant client experience.

Creatine+ can be used alongside with the Elements range due to being Paraben Free.

creatine curls and waves

Creatine + Straight

The Creatine + Straight is from the same range as the other Creatine + but it is for different uses. This new and improved product line is for permanent straightening, it has a new salon friendly fragrance and this range of products allows you to create a smooth result on coloured, highlighted or highly sensitised hair. A combination of high - conditioning agents Creatine+ and Hydro Conditioner molecules to condition the hair during the straightening process. New Redberry Rose perfume allow for a milder odour and pleasant client experience.

A tip for fellow hairdressers out there: If your client has more than 50% bleached hair then Creatine+ Straighten Service is not recommended.

Creatine+ can be used alongside with the Elements range due to being Paraben Free.

creatine straight

Nioxin

Nioxin is a complete and personalized care solution for thicker, fuller, colored hair. The 3-part system kits have new and exclusive pro-color shield technology, it comes with the new 3D color lock therapy, 3D styling for thicker and fuller hair, and then the new density defend with Densiprotect technology for reduced breakage by up to 93%.

There is two forms of technology used within Nioxin the first is Lightplex which is for light and flexible effects. It is also a professional technology that is proven to work both inside and outside the hair. Conditioning agents absorb into the hair’s cortex, retaining moisture for longer and protecting it from environmental damage, while flexible lightweight polymers wrap around each hair for balanced styles with no stiffness. The other form of technology is Prothick which is a thickening agency. It is also a professional complex of thickening polymers, which wrap around each hair strand and extend, forming bonds between hairs and creating space. Leaves hair thicker-looking and makes fuller styles easier to achieve.

nioxin

Fusion

Discover the new Fusion Care collection. For up to 95 % more resilience against breakage (vs. non conditioning shampoo), designed to repair and protect the hair against breakage and damages. Our formula is designed with the silksteel fusion program, inspired by spider silk, one of the strongest fibers in nature. It penetrates deep down the cortex and instantly recovers hair fiber and help to prevent future hair breakage. Even the most damaged hair feel renewed, smooth, elastic and resilient against breakage.

Inspired by spider silk, one of the strongest fibres in nature, our innovative formula is designed with Silksteel FUSION program™. A fusion of silk amino acids and micronised lipids. It penetrates the hair deep down the cortex and instantly recovers hair fibre at micro and macro levels, helping to prevent future hair breakage. Even the most damaged hair feels renewed, smooth, elastic and resilient against breakage.

fusion

EIMI

Enhance Your Personality and Express Your Individuality with EIMI’s Styling products by Wella Professionals. They have hairspray, mousse, balm, matt clay, and hair gel. EIMI is good for people with normal hair or for people with specific needs like dry scalp.

Give yourself permission to express your own individuality and unique self expression with EIMI’s latest addition to styling possibilities from Wella Professionals. Known for interpreting the latest global trends, setting new distinctive styles that identify a particular individual, EIMI presents two new oils with opposite consistencies: COCKTAIL ME and OIL SPRITZ. Haircare that allows you the freedom to celebrate who you are, but more importantly who you want to show to the world.

Styling to Express and Impress Cocktail Me, the cocktailing gel oil designed for easy mixing with other EIMI products, is enriched with gum polymers for a thicker consistency. Delivering increased shine, its anti-frizz effect and superior smoothness is non greasy on hair. Oil Spritz is a liquid sprayable styling oil with a level 1 hold. It’s even and lightweight distribution creates instant shine with UV protection. Making hair easier to blow dry, Oil Spritz produces perfect finishing with an anti-static effect and can also be used as a cutting aid.

eimi

Oil Reflections

Oil Reflections is the first Wella Professionals precious oil collection, created to offer clients the most luxurious hair care experience with stunning results every time. The collection has been inspired by Wella Professionals' best-selling Oil Reflections hair oil, now expanded into a complete hair care collection to boost the hair's luminosity and smoothness. With camellia oil and white tea extract Delicate fragrance that takes your mind to the white sand dunes of the Orient Perfectly suited for coloured hair.

Oil Reflections, the first precious oil collection from Wella Professionals, has been created to give you a luxurious hair care experience with stunning results every time – leaving hair up to 3 times smoother* with instant luminosity. With this luxury new collection, every hair care experience becomes an indulgent treat, elevating your everyday routine into a salon-inspired 'me-time moment' to be savoured.

The collection, inspired by Wella Professionals’ Oil Reflections hair oil, has expanded into a complete hair care collection, featuring a shampoo, conditioner and hair mask to boost the hair’s luminosity. Wella Professionals Oil Reflections, with camellia oil and white tea extract, has been created using the exclusive Oleology program to help protect your hair from natural lipid degeneration for a smooth and reflective hair surface. Each care product has been carefully created to provide a pampering experience for all the senses, featuring an exclusive fragrance which takes the mind to the exotic white sand dunes of the Orient.

oil reflections

Elements

Inspired by ‘nature’, Wella Professionals has introduced Elements, a NEW ‘free of’ care system that instantly repairs and prevents against keratin degeneration. Free of sulfates, parabens and artificial colourants, Wella Professionals Elements is enriched with natural tree extract to provide up to 10 times more keratin protection. Wella Professionals Elements renews hair vitality using natural ingredients enriched with a nuTREE complex to protect hair and inject life back into the roots. Combining key ingredients including natural tree extract, panthenol and edds, the Elements product range protects against keratin degeneration by forming a protection shield, binding moisture in the hair and as a result strengthening hair follicles.

Formulated with natural ingredients that don’t compromise on performance, NEW Elements Hair Strengthening Serum works in harmony with the entire collection; Elements Renewing Shampoo, Elements Renewing Conditioner, Elements Renewing Mask and Elements Conditioning Leave-in Spray. The volume-boosting serum has been designed to strengthen each individual hair fibre, locking in moisture for a smooth and nourished look from root to tip. Natural ash tree extract, a powerful and sustainably sourced antioxidant, reduces free radical damage to balance and calm the scalp, while Panthenol, also known as pro-vitamin B5, deeply penetrates hair from within to restore the inner keratin cell structure. The Wella Professionals Elements range is free from sulfates, parabens and artificial colorants, powered by exclusive NuTREE Complex technology to make hair up to 85% stronger. Elements Hair Strengthening Serum has been dermatologically tested and is recommended for all hair types.

ELEMENTS

Invigo

Invigo has sub ranges within the range, it has the Invigo color brilliance, Invigo Nutri-Enrich, Blonde recharge, Volume boost, Senso calm and Aqua pure. Each sub range has between 2 and 13 products that range from Shampoo, Conditioner and masks all in normal and hairdressing sizes.

Invigo-Blends have a mix of three components; Advanced technology, vitamins and new ingredients. All of these are carefully selected to offer high performance hair care solutions. The range has new ingredients that are known to be full of nutritional benefits. The advanced technology is building on more than 130 years of hair expertise and research, and the Vitamins have life proven components in hair technology. Invigo contains more than 76% of natural or naturally-derived ingredients.

invigo

About Salon Wholesale:

Here at Salon Wholesale we also sell other products for other salon needs. We sell products within the beauty section like tanning products, skincare products, hair removal products, and products for manicure and pedicure's like nail art, nail polish and nail polish removers. We also sell barber products like Clippers, Razors, trimmers, stylers, hairdryers and hair styling products. We then sell any essential items that a salon would need whether that it a hairdresser or barbers like aprons, stationary or salon hygiene. We also sell Scissors that are specifically chosen by us so that they give you the best cutting experience.

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