Black and White

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Black and White have over 90 years and multiple decades of styling experience, Black and white remain the forefront of hair styling. Black and white is a popular brand for celebrities including Johnny Depp and Robert Pattinson.

They want to keep their brand simple by only producing the types of wax that hair stylers will need rather than giving too many choices, like different scents and textures and the tiniest difference with hold. They have kept it simple with their selection of three wax/pomade products, making it easy for customers to choose which one they want because there is less choice.