Tru Barber was started when Cristian Senguinot realized there was an easy fix to cutting hair, that no one else had thought of. He realized how difficult it could be to give the perfect cut if other bits of hair was in the way, and the first product, the hair gripper, was invented. Nowadays, so many barbers use the hair grippers because of how easy it is to use. It doesn't tug on the hair, it simply acts like Velcro where the piece of hair and the gripper attach and you can simply pull apart to release the hair, without ruining the hair do. Tru barber, has created more products including apparel and razors, however their hair gripper remains one of the most popular products.