Fresh heads are a brand that has changed the customer experience in the barbers. To them scent is everything, most people loose 50% of their visual memory within a couple of months however new smell memories can last for years. This is why scent is so important to fresh heads and why scent is an important motivator in consumers choice. Fresh heads have recognized this potential and created products that meet the barbering industries needs, it allows the barbers the opportunity to match their client's mood with a harmonizing aroma. The range of different products suit all hair types that are developed for well-groomed gentlemen, who want to look and smell fresh.