Arko Men were created in 1957 nothing has changed, both the packaging and formula have stayed the same, for over 60 years. The brand has expanded to over 50 countries and have created one of the most unique lines. Arko wanted to keep things the same, they didn't want to change anything because they knew if they changed something the perfect-ness of the Arko brand would have less meaning. They created the brand to stay original and they have defiantly done that.